Is your site helping you cross paths with new potential clients or customers online? Read below on 4 ways to know if you may be missing out on opportunities because of where your site may rank on Google search results. To get a FREE Site Report, reach out using form below.
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1. Can People Find You (Without a URL)?
Plain Google Searches
As expected, it is easy for people to find you or your site online if they already know you personally. But what if a potentially new client is looking for your services? Can they find YOU on Google by simply searching for one of the services you offer? Will you come up on the first page or first-two pages or first-five or first-ten pages. At Lead Generation Advisers (LGA), we help you raise your profile on search engines like Google. Reach out to enquire about COVID-19 Relief programs some for as low as $60/month under contract.
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2. Are You a Top Result in Your Location?
Your Google Result Rank
Let us start at home. Can new potential customers in your town easily find you online? If you are in a small town this may be the case. But where you have many peers in your industry within the same town (i.e. competitors), it matters that your business listing or website is served higher on Google search results. At LGA, we work with you to help you be competitive within your local area or town. What leaves a lot of business owners especially surprised is being outranked by other businesses who live out of town. This all depends on the foundational structure of your site’s optimization for search engines.
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3. Growing outward – from city, county to state
Expanding your reach
As businesses continue to grow, they also look to connect with new clients outside of their town or city. This means garnering opportunities on a wider county or statewide level. In growing outward, it is important to raise and widen your business profile, making sure you are competitive within your county or state. And being “findable” or being in the top search results across these local geographical areas becomes important.
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4. What about Multi-office locations?
Being Competitive Bilaterally
If you have regional businesses that cut across wider geographic locations – like across states or countries – it is also important to ensure you are findable by those constituents in each of those locations. This may be relevant for retail chains or local professionals who serve clients in multiple locations that are deemed culturally separate. Ensuring your single website is served to new prospects in each of these areas can help you grow concurrently in a bicoastal or bilateral fashion. At LGA, we take these complexities into account when optimizing your site for search engine results.
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